In just a few short years, the landscape of content marketing will change drastically. As new technologies emerge and consumer behavior evolves, the way businesses market their products and services will need to adapt.
Content marketing is digital marketing focused on creating and distributing content to promote products, services, or ideas. Content can come in various forms, such as blog posts, videos, images, and even podcasts. Content marketing is about providing value to customers and building brand awareness.
For creative professionals, this means staying ahead of the curve and keeping up with the latest trends. Here’s a look at what content marketing will look like in 2025 and how you can stay ahead of the game.
Top Three Focuses Of Content Marketing In 2025
Virtual Reality and Augmented Reality
By 2025, virtual reality (VR) and augmented reality (AR) will be commonplace in content marketing. Brands will use these technologies to create immersive experiences for their customers.
For example, a furniture company could allow customers to virtually try out different pieces of furniture in their home before making a purchase. Likewise, a travel company could let customers take a virtual tour of a destination before booking their trip.
As a creative professional, it’s important to understand how these technologies work and how they can be used to create engaging content. Start by researching how to implement it into your business or brand.
Video Marketing Will Be King
Video is already one of the most popular forms of content, and that trend will only continue in 2025. Consumers are more likely to watch a video than read an article, so brands must invest in quality video content.
This means creating videos that are not only informative but also entertaining. If you want to get into video marketing, now is the time to start honing your skills.
We published an article about using Podcasts and Video Snippets for TikToks and Instagram Reals. This is a very hot trend, so make sure you get on it.
Content Curation Will Become Increasingly Important For Content Marketing
As the internet becomes more saturated with content, it will become harder for brands to cut through the noise. This is where content curation comes in.
Content curation is the process of finding and organizing relevant and engaging content from around the web.
In 2025, businesses that can effectively curate quality content will have a significant advantage over their competition. Make sure you’re up-to-date on the latest content curation tools and techniques.
Influencer Marketing Will Continue To Grow
Influencer marketing is already big business and will only get bigger in 2025. Companies will increasingly partner with social media influencers to promote their products and services.
If you want to break into influencer marketing:
- Start by building your brand on social media.
- Focus on creating quality content that your audience will find valuable.
- Once you’ve built up a following, reach out to brands you think would be a good fit for you and pitch them your services.
Three Ways To Batch Create Your Content For Content Marketing
Content creation for 2023 doesn’t have to wait until next year. So start preparing now by batch-creating your content. This means picking a theme or topic and creating multiple pieces of content around it in one sitting.
1. Write a series of blog posts on the same topic
2. Create a series of videos with the same style or format.
3. Design multiple graphics related to the same theme.
By batch-creating your content, you can save time and resources while still producing quality content for 2025. So give it a try today!
Final Remarks
Consider these three areas when planning your content marketing strategy for 2025: VR/AR experiences, video production, and influencer pitching—all skill sets that, as a personal brand manager, you should have in your toolkit!