If you’re like most digital marketers, you’re always looking for new ways to reach your audience. And with the rise of voice search, you may wonder how to use this technology to your advantage.
Voice search technology allows users to search the internet using their voice. With voice search, users can say what they are looking for in their device, and the search engine will provide them with a list of results.
So what does this mean for you? First, to stay ahead of the curve, you need to start thinking about integrating voice search into your digital marketing strategy. In this article, we’ll take a look at some of the ways you can do this.
What Is Voice Search, And How Does It Work?
Voice search is one of the hottest trends in the digital marketing world right now. And according to a recent study, it will only become more popular in the next few years. By 2025, it’s estimated that 50% of all searches will be done via voice.
Voice search is more convenient and faster than typing out a search query. In addition, voice search can be used when it is difficult to type, such as when driving or when your hands are full.
You will need a microphone-enabled device, such as a smartphone or tablet, to use voice search. You can also use voice search with some smart speakers, such as Apple Siri and Google Home. To activate voice search, say the wake word (such as “Hey Siri”) and then make your request.
The search engine will then provide you with a list of results. You can also ask follow-up questions to get more specific results. For example, you could ask, “How do I make a website?” The search engine would provide you with a step-by-step guide.
Voice search is a handy tool that can help you save time and get more accurate results.
The Current State Of Voice Search And Its Impact On Digital Marketing
With the rise of digital assistants like Siri, Alexa, and Google Assistant, voice search has become increasingly popular in recent years. And as more consumers use voice-activated devices to perform searches, businesses are starting to notice.
Voice search is changing how people find information online, and it’s significantly impacting digital marketing.
One of the most significant changes that voice search has brought about is an increase in long-tail keywords. Since people tend to speak in complete sentences rather than keywords, businesses are now targeting longer, more specific phrases.
This shift has also led to a change in SEO strategies, as traditional keyword optimization is no longer as effective as it once was.
Instead, businesses need to focus on creating content that is natural and easy to read aloud. Additionally, they need to ensure their website is mobile-friendly and fast-loading, as those are two major factors influencing voice search results.
As voice search continues to evolve, businesses must adapt their digital marketing strategies accordingly—unfortunately, those who don’t may find themselves at a disadvantage when reaching potential customers.
How Businesses Can Prepare
As a digital marketer, it’s important to keep up with the latest trends and techniques to remain competitive.
One way to do this is to focus on long-tail keywords, which are more likely to be used in conversational speech. Additionally, businesses should ensure that their website content is easy to understand and free of industry jargon.
Finally, it’s essential to remember that voice search results often differ from traditional search engines.
4 Ways To Utilize Voice Search In Your Digital Marketing Strategy In 2025:
Use Natural Language Keywords:
As mentioned above, when people use voice search, they tend to speak in full sentences rather than keywords. Therefore, businesses should focus on optimizing for natural language queries rather than traditional keyword phrases.
Optimize For Mobile Devices:
Since many people use voice search on their smartphones, it’s important to ensure that your website is mobile-friendly and optimized for speed.
Consider Local SEO:
Local SEO has become increasingly important as more people use voice search to find nearby businesses. Ensure your website is optimized for local searches and includes relevant keywords related to your location.
Optimize For Featured Snippets:
With voice search, it’s common for search engines to pull information from featured snippets on websites. Therefore, businesses should optimize their content to appear in these snippets.
Examples Of Successful Campaigns
Voice search is quickly becoming a mainstream technology, with an estimated one-third of all web searches being conducted via voice. However, with the continued adoption of smart speakers and virtual assistants, businesses need to understand how to optimize their websites for voice search.
Luckily, several tried-and-true voice search campaigns can serve as inspiration.
One notable example is Walmart, which created a skill for Amazon’s Alexa that allowed customers to reorder their favorite products. This convenient feature led to a significant increase in sales, cementing Walmart’s position as a leader in the eCommerce space.
“Hey, Siri” is a well-known example of a successful voice search campaign. Hundreds of millions worldwide now use Apple’s virtual assistant, making it one of the most widely used voice search technologies.
The campaign was a huge success, as it helped to build awareness for Apple’s products and services and increased its customer base.
These examples make it clear that there are many ways to optimize for voice search. Businesses can create innovative campaigns that drive results by understanding how people use this technology.
The Future Of Voice Search
With the advent of smart speakers and virtual assistants, more and more people are using their voices to perform online searches. However, what needs to be clarified is what the future of voice search holds.
Some experts believe that voice search will eventually replace typed queries altogether. Others believe that typed queries will remain the preferred method for complex or sensitive searches. Whatever the case may be, there’s no denying that voice search is here to stay. And as it becomes more prevalent, businesses must adapt their SEO strategies to ensure that voice searchers are finding them.
The implications of this shift are far-reaching and warrant careful consideration. But one thing is certain: the future of voice search is sure to be interesting.
Final Remarks
Though it may still be in its early stages, voice search is on the rise and shows no signs of slowing down. With such a profound impact on digital marketing, businesses must consider integrating voice search into their campaigns to stay ahead of the curve.
Though difficult, doing so could present a world of opportunity for businesses willing to invest in this growing technology. Have you begun to integrate voice search into your digital marketing strategy? If not, what are some possible ways you could do so?